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A How-To Guide for Growing Relationships: Proven Strategies to Keep Clients Longer, Increase Margins, and Guarantee Referrals
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Conversations Made Easy
Building Your Playbook for Growing Sales and Connecting with Customers
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“CHRIS’S APPROACH TO RELATIONSHIP SELLING WAS HUGELY IMPACTFUL TO MY EARLY CAREER SUCCESS. HE HELPED SHAPE MY APPROACH TO CONNECTING WITH CUSTOMERS ON A REAL LEVEL. HE SERVED AS A MOTIVATIONAL MENTOR, FOR WHICH I AM FOREVER GRATEFUL.”
Eric Jacobs, Chief Development Officer North America – Marriott International
The Chris Jennings Group is comprised of leaders well-versed in many business models that have a passion for helping teams perform at their best by following a clearly outlined plan of action, stimulating genuine communication both internally and with customers, and personally holding each individual accountable for their actions.
UCLA grad & well-traveled business owner, consultant, speaker, Vistage member, former triathlete, devoted husband, and proud father of 3 grown daughters.
Chris started his career at 12 years old knocking on doors to shovel snow and cut lawns. Recruited by Fortune 100 companies to develop and lead teams internally, he then scratched his entrepreneurial itch and started a couple of companies both growing by multiple millions.
Student of business & life, Chris is eager to be useful and help companies address the challenges of growing in a profitable manner, and helping people have better conversations that lead to win-win relationships by creating systems and process that reduce the costs of customer acquisition, make better use of the human capital, all while improving employee engagement and company bottom lines. Chris is noticeably passionate in his communication style and his commitment to service of all people he encounters.
He loves the Yankees, the Lakers, all things UCLA and still hopes to be the oldest triathlete at a triathlon someday.
Learn More About Us
Our Awards
Lifetime Achievement Award was awarded to Chris Jennings in 2019. The award nominate a veteran member who has moved mountains. A veteran Vistage member, this person sees no finish line in their pursuit of world-class. With a track record of bold decisions benefiting company, community and beyond, they are a beacon to fellow members even as they achieve personal greatness.
Top Performer award was awarded to Chris Jennings in 2020 and 2024. It is an annual recognition of speakers who have presented 25+ engagements, maintained a 4.5+ average score, and have a 95%+ recommendation rating in the previous year.
“We've been working with Ryan Cook from the Chris Jennings Group for the past three months, and the impact has been transformative. His guidance in crafting a sales playbook dramatically increased our sales. Ryan’s invaluable advice, 'Your customer buys what they want, not what they need,' has not only helped us close sales we previously lost but also improved our lead qualification process, saving us time and money. I highly recommend their services if you're looking to enhance your sales strategy.”
“His approach has brought these teams a more comprehensive customer approach which has led to new customers and increased sales. I highly recommend Anthony Mayo and his company Chris Jennings group if you want to increase your sales growth.”
“If you’re an engaged, driven professional looking for someone to meet you where you are, help identify your blind spots, be willing to, and courageous enough, give you honest feedback and insight with diplomacy and tact, and is able to “coach you up” with encouragement and pinpoint accuracy, connect with Anthony”
“My numbers have exponentially increased and the fact that he cares about my success drives me each day to continued growth. He is a true coach and will continue to develop and aid sales leaders for a long time. I will recommend him for anything sales/leadership/business related”
Join Our Team
Are you tired of the constant concern or in some way unhappy about your job, or uncertain about the future of your company, branch, or role in the next five years? Are you aware that venturing out on your own poses significant risks, yet you desire to break free from the confines of a large corporate structure? We are seeking an additional Partner to join our team, which currently consists of five amazing team members. The position we offer is that of a Partner, or more fittingly, a Coach.
In this role, we serve as Producers, responsible for generating new business, as well as Consultants providing coaching, leadership development, client retention, and sales expertise to companies across all industries. With a successful track record spanning three decades, we take pride in our accomplishments, enjoy our work immensely, and remain dedicated to continued growth and success for ourselves and our clients. We need 2 more exceptional “A” player teammates.
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“I am fully aware of my capabilities and have consistently proven myself as a top performer” (supported by factual evidence, not mere opinion).
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“While I value the experience gained from my corporate endeavors, what I truly need now is a place where I can leverage my sales and leadership expertise and take complete control over my career, schedule, income, and, as an added bonus, engage in work that excites me every single day.”